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ODOT: Volunteers needed for 2017 DUI Engagement Marketing

Posted by hannah.cherry

2017 DUI Engagement Marketing Volunteers

The Oregonian Crossing campaign aims to increase awareness of Oregon traffic laws, promote safe and responsible travel behavior, and ultimately reduce the number of people hit or killed by vehicles in our state. Engagement Marketing is promoting a safe way home in an unconventional way at public events where alcohol is served. Engagement marketing involves the application of multiple techniques and practices to establish direct contact. One of the goals of this interaction is to cause an emotional reaction. Our message is to develop the habit of planning their night out in a different way than they are used to.

What’s your part in it?

This is an opportunity to get volunteer hours, and to practice public outreach skills that can help your resume. Volunteers staff our booth to engage the public at designated outreach events. Volunteers will:

• engage people passing by booth at event (greet them; ask them questions about not driving impaired; share facts about impairment, DUI, and traffic safety)
• offer branded water bottle with safety message
• offer information on Ride share offers or discounts
• offer information on the SaferRide app
• offer chance to try informal Breathalyzers (for educational purposes only)

What support will you have doing this?

Volunteer training will be provided by Oregon Impact prior to starting a shift at the event. You’ll get information, a chance to see and practice engaging someone, and materials to work with. There will be shift overlap scheduled so you can learn from those who have been actively engaging on the prior shift.

Contact

Kristie Gladhill, Region 1 Traffic Safety Coordinator, ODOT
Kristie.W.GLADHILL@odot.state.or.usÌý´¥Ìý503-731-8477

91¸£Àû the Organization

The Oregon Department of Transportation began life in 1913 when the Oregon Legislature created the Oregon Highway Commission to “get Oregon out of the mud.” Today, the Oregon Department of Transportation works to provide a safe, efficient transportation system that supports economic opportunity and livable communities for Oregonians. We develop programs related to Oregon’s system of highways, roads, and bridges; railways; public transportation services; transportation safety programs; driver and vehicle licensing; and motor carrier regulation.